Genevieve Conley Gambill
I’m a pathfinding strategist with over ten years of experience advising top tech and games companies on preparing for the future. I provide direction and clarity in times of high uncertainty, working with top leaders to understand the change, anticipate how it might impact their organization, and build a plan for how to best position themselves for possible futures. I teach leaders how to build their futures thinking skills with industry-recognized foresight and strategy techniques.
I specialize in studying emerging technologies through the lens of human needs — finding ways to ensure that technology provides real value for people and society. I am currently looking for senior leadership opportunities at companies exploring new business areas – including new business models, emerging technologies, or emerging product areas.
I use a holistic approach to understand both what’s changing in the environment and an organization’s unique ability to respond. This begins by leveraging insight on users, the market, and technology to create a 360 perspective of the landscape and how it’s evolving. Then, I combine internal and external expertise to anticipate the potential implications of the shift for the organization over a 5-10 year horizon. Lastly, I take into account an organization’s resources, capabilities, and strengths to “backcast” a plan that builds a clear path between their current state and ideal future.
My prior work includes research and strategy leadership at Google, Meta, and Riot Games. Examples of past projects include developing a new business model in response to shifts in the advertising landscape, leading a cross-product strategy to increase adoption of an immersive technology, and creating a 10-year vision for the creative development of a video game IP.