Partner Management

Want to persuade people with data? Start with emotion.

Part 3 in the ongoing series on using Theory of Mind to increase your impact. For an overview of Theory of Mind, check out Part 1. To learn more about finding the right audience for your work, see Part 2. I once led a research project to define the future of a major tech product.… Continue reading Want to persuade people with data? Start with emotion.

Partner Management

Want to increase your impact? First, find the decision-makers.

Part 2 in the ongoing series on using Theory of Mind to increase your impact. For an introduction to Theory of Mind and overview of the series, check out Part 1. What's the first step to increasing the impact of your work? Identify the people best positioned to do something about it. These are the… Continue reading Want to increase your impact? First, find the decision-makers.

Partner Management

The simple psychological principle that can increase your impact

It’s that time of year – review season. You’ve hit all your deadlines, delivered high-quality work, and your teammates have nothing but positive things to say about you. You head into your review session with your manager ready to be showered in praise. “You’ve done a lot of great work,” she begins. You begin to… Continue reading The simple psychological principle that can increase your impact