![](https://www.tiny-data.tech/wp-content/uploads/2019/04/RIVER.png)
Starting from the Problem – A Better Way to Build Products (Pt 2)
It's important to validate big decisions -- like what problem space you are tackling -- before worrying about tactics. POST helps us center our thinking around big assumptions before diving into the details.
![](https://www.tiny-data.tech/wp-content/uploads/2019/04/local-maximum-2.png)
Starting from the Problem – A Better Way to Build Products (Pt 1)
When we optimize too early, we end up stuck at the top of a hill. POST helps us scan the terrain for big opportunities before we build, so we can spend more time on mountains.
![A backlit Stop Sign on a quiet residential street.](https://www.tiny-data.tech/wp-content/uploads/2019/04/anwaar-ali-Aax_R3pUyzs-unsplash-scaled.jpg)
No One is Going to Tell You When to Go Home – The Case for Stop Sign Goals
Stop Sign goals are achievable, realistic, boring, comfortable goals to help you set healthy boundaries and remember when to go home.