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BROAD: A Backwards Approach to Research Planning
Want to write a better research plan? Start from the end to focus on your impact.
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Want to increase your impact? First, find the decision-makers.
Finding the right audience involves spotting the relevant problem spaces in your organization, identifying the decision-makers there, and targeting one person who will champion your work.
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How Do I Get My Team to Trust Me?
Working in insights requires deep, trusting relationships with our partners. These relationships come from doing the right thing, delivering valuable work, and being a good teammate.